BIOME
BIOME is a shoe brand built entirely by me. I could not just think about the final product but all the steps that went into creating a brand that is cohesive. This meant building a style guide that I could return to so that branding was consistent across all designs. My goal for this project was to create something that was sustainable and built to last as those are things I look for in products, especially clothes. I illustrated the logo myself to make it more personal because illustration is something I practice daily, and the texture of the logo fits with the outdoorsy quality of the shoe brand. The overall design of the traditional and digital media is modern to make everything feel more like a company. Much inspiration came from Patagonia and Cariuma.